Livestock Transition How might shifts in diet, food technology, and business preferences change the game in the livestock sector? And what should farmers do to respond?
A combination of powerful trends in the food system mean that it is almost impossible to imagine that the UK’s livestock sector will look the same by the 2030s. These trends include much-discussed shifts in food technology, specifically meat and milk substitutes, combined with shifts in consumer sentiment and preferences – the rise of the flexitarian.
But many of the most powerful trends may be less in the public realm. For instance, the shift in food technology could coincide with shifts in food industry preferences. Might retailers and food manufacturers welcome meat and milk substitutes as potentially cheaper ingredients with lower food hygiene hazards or fewer cold chain requirements? Or less exposure to reputational damage, in relation to GHGs, feed sourcing, and ‘deforestation risk’?